Ranveer Singh, who has a number of endorsements to his title, has teamed up with Britannia NutriChoice, to launch an inspiring new advert marketing campaign, #FeelTheFit. This marketing campaign, conceptualized by Lowe Lintas Bangalore, resonates with the model’s dedication to creating a sensible choice and goals to spotlight the transformative energy of even the smallest steps taken in direction of a great way of life.
Ranveer Singh groups up with Britannia NutriChoice to encourage shoppers to ‘Really feel the Match’
The marketing campaign contains of two movies that showcase Ranveer Singh as an phantasm, symbolizing the ‘match waali’ feeling that any particular person experiences after making any good choice- like, choosing NutriChoice as their selection of snack. The perspective that the TVC is attempting to discover is that it solely takes us a easy sensible choice to make us really feel nice about ourselves. Amit Doshi, Chief Advertising Officer at Britannia Industries stated, “Within the modern world as we speak, health is a way of thinking, which transcends the looks of an individual. With this in thoughts, we’ve got launched the #FeelTheFit marketing campaign to rejoice each huge and small effort that an individual takes in direction of this journey – be it going to the health club or consuming proper. The concept behind the marketing campaign is to encourage shoppers to go for a sensible choice, it doesn’t matter what the dimensions of that selection is.”
Ranveer Singh, the face of the marketing campaign, added, “I’m extremely excited to be part of the Britannia NutriChoice household. Teaming up with a trendsetting & iconic model like Britannia NutriChoice that empowers its shoppers to get began on a journey in direction of higher residing, is an ideal match to my beliefs. One can select a number of paths to attain health, and any selection that leads in direction of that purpose is an effective selection. Thrilled to be part of #FeelTheFit marketing campaign, which seeks to encourage shoppers in making a sensible choice that makes them really feel match from inside.”
Arpan Bhattacharyya, Govt Director and Head of Artistic (Copy) Lowe Lintas, Bangalore stated, continued, “Most adverts about health deal with the top consequence. We needed to deal with the start. As a result of be it the primary meal of an entire weight loss plan or the primary day of a exercise regime – each health journey begins with a small selection. Making that small selection makes us really feel higher and fitter, immediately. That is what we needed to rejoice with this marketing campaign. As a result of a health journey effectively begun is half the job carried out.”
The #FeelTheFit marketing campaign is designed to encourage people to maintain up with their general well being & wellness journey by recognizing that each effort, regardless of how small, is a step in the precise course. The marketing campaign seeks to shift the dialog from being solely in regards to the single finish purpose to specializing in the optimistic feeling each time one makes a sensible choice.
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