ITC’s Sunfeast Darkish Fantasy is thrilled to announce the start of an thrilling journey with the ‘King of Fantasy’ – Shah Rukh Khan- as the brand new face of the model. Sunfeast Darkish Fantasy introduces its renewed model proposition, ‘Sunfeast Darkish Fantasy – Har Dil Ki Fantasy’ aiming to determine a profound reference to its shoppers. This revolutionary idea springs from the common craving for a contact of fantasy in our on a regular basis lives.
Shah Rukh Khan turns into model ambassador for Darkish Fantasy
With this new perspective, the model seeks to resonate throughout various client segments, encouraging private flights of fantasy anytime, anyplace. Shah Rukh Khan who’s beloved by everybody actually represents the fantasy of his innumerable followers the world over. This synergy between the 2 makes it a fantastical mixture.
This collaboration units a brand new benchmark for the model because the ‘King of Bollywood’ joins forces with the ‘King of Biscuits’. Sunfeast Darkish Fantasy embarks on the journey of ‘Har Dil ki Fantasy’, and invitations shoppers to partake in a rare journey guided by Shah Rukh Khan’s attraction and delectable indulgence of its biscuits. This chapter not solely redefines the model but additionally elevates the idea of fantasy in hearts of people nationwide.
Mr. Ali Harris Shere, Chief Working Officer, Biscuits & Truffles Cluster, ITC Meals Division, shared his ideas on the thrilling partnership with Shah Rukh Khan: “We’re supremely excited to have the King of Bollywood, Shah Rukh Khan, because the face of Sunfeast Darkish Fantasy. He’s an iconic determine. His attraction, sophistication, and larger-than-life persona make him the perfect option to symbolize the model. With this affiliation, we’re assured of elevating the model’s presence and additional reinforcing its reference to shoppers. Collectively, we purpose to take folks on a rare journey that celebrates their fantasies, making it a memorable expertise.”
Shah Rukh Khan, whose films have introduced pleasure to tens of millions of hearts, expressed his views on becoming a member of palms with Sunfeast Darkish Fantasy: “I’m delighted to affiliate with Sunfeast Darkish Fantasy, a model that’s actually beloved by all of us. The model’s new proposition of ‘Har Dil Ki Fantasy’ deeply resonates with me, because it encourages everybody to think about, fantasize and stay the extraordinary; an concept which I actually imagine in. I’m comfortable to be part of this thrilling and distinctive journey of fulfilling fantasies”.
Mr. Romi Nair, Nationwide Artistic Director, FCB Ulka expressed his pleasure on the thrilling collaboration between Shah Rukh Khan and Sunfeast Darkish Fantasy: “We all know that everybody fantasizes and “Har Dil ki Fantasy” is born out of that perception. This marketing campaign encourages everybody to take “flights of fantasy” and are available again alive. And to convey this concept to life, who is best than Shah Rukh Khan who’s the Fantasy of India? The marketing campaign brings Shah Rukh Khan in an avatar that all of us love him for. He’ll attraction India with this marketing campaign.”
The TVC, conceptualised by FCB Ulka, begins at a salon’s ready space the place a woman eagerly awaits her flip. To kill time, she enjoys a Choco Fills cookie, which immediately transports her to a fantasy, Bollywood star Shah Rukh Khan magically seems and indulges her, styling her hair, making use of make-up and tending her nails. She comes again with a smile, realising it was all in her fantasy and shares a cookie with a puzzled lady close by. Shah Rukh Khan’s voiceover highlights the pleasant expertise, “Crunchy cookie mein molten choco”. The industrial concludes with Shah Rukh Khan exclaiming, “Har Dil Ki Fantasy” as a pack of cookies is showcased.
The marketing campaign is about to launch throughout India in eight totally different languages. It is going to be broadcasted throughout digital, social media platforms and tv channels, forming an integral a part of the excellent pan-India media plan. Additional, with the arrival of this affiliation and the model’s new proposition, Sunfeast Darkish Fantasy is all set to carve an eternal place within the hearts of its prospects by providing them an unmatched expertise that blends fantasy with actuality.
Amidst an air of curiosity, the model unveiled an attractive teaser starring Shah Rukh Khan, offered in Hindi, Tamil and varied different languages throughout social media platforms via influential figures. This strategic transfer swiftly captured the general public’s consideration, sparking widespread dialogue. The teasers collectively garnered spectacular traction throughout various social media channels, additional amplified as followers enthusiastically shared the content material throughout varied platforms.
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